Mums in Style | Serena Hood

Serena Hood, Executive Fashion Director at Vogue talks to us about motherhood, why flat shoes are a “must” and London street style.


You originally studied History of Art, how did your career at US Vogue come about? 

During my time at Georgetown University studying History of Art, I spent my summer breaks doing fashion internships in NY.  I’ve always been interested in fashion but at 18 had no idea how to translate this passion into a degree or future career.  Through these internships I learnt so much about the industry and the different jobs out there, from what it takes to be an editor at a magazine to working in merchandising for a fashion brand.   When a fashion assistant role at US Vogue came up I jumped at the chance to apply and landed my first real job in magazines.

What drew you to make the move to London? Is US Vogue very different to British Vogue?

 My family moved to London from New York when I was 8 years old so I did most of my schooling in the UK and ultimately wanted to return to London where my family all reside.  The are definitely similarities and difference between US Vogue and British Vogue.  What I love about living and working in London is seeing such a mix of fashion on the streets every day.  I think the British take more risks with colour and print in what they wear and love seeing all the outfits they put together. 


Your first child, Honor, was born last year, how did being pregnant affect your work life? 

 It’s important to look after yourself when you’re pregnant and recognize that you can’t run at the same pace you usually do.  During those first few months I was exhausted and I would come home from work and crawl into bed.  Once I hit 4 months I started feeling more energetic just in time for all the fashion weeks in London, Milan and Paris.  Flat shoes are a must!


Has motherhood changed you as a person at home or/and in the office? 

I’m much more organized about my schedule so that I can make the most out of spending time with her in the mornings before work and in the evening when I get home to put her to bed.  You also become filled with a new type of love you never knew existed and is really very special.


Give us your top tips in regards to pregnancy dressing. What were your go-to pieces?

While I usually wear a lot of colour and print myself, I opted for more understated navy and black pieces particularly flowy dresses.  I also lived in my Paige and J Brand maternity jeans,  in fact I wore them for months after I had the baby they were so comfortable.  

From La Coqueta’s SS17 collection, what pieces would you choose for your little one?


Baena baby cardiganBersoza Handmade Smock SetPinta Baby Shirt Cacia Baby Trousers Suede T-bar pram shoes tan